At Sunshadeboat, we protect your personal information through technical security measures, transparent collection practices, and strict data control. This Privacy Policy describes how we collect, use, and share your personal data when you visit or make a purchase from sunshadeboat.com.
Information We Collect
We collect two main categories of information to process your orders and improve your shopping experience:
Order Information: When you make a purchase or attempt to make a purchase through the site, we collect specific details:
Your full name, billing address, and shipping address.
Contact details, including your email address and telephone number.
Payment details (excluding raw credit card numbers, which are processed externally).
Device Information: When you visit the site, we automatically collect specific details about your device:
Technical parameters, including your IP address, browser type, and time zone.
Operating system details and referring/exit pages.
Information about how you interact with the site, including viewed products and search terms.
How We Use Your Information
We utilize the collected information to fulfill your transactions and maintain site security:
Order Fulfillment: To process your payments, coordinate shipping with designated carriers, and provide you with order confirmations and invoices.
Customer Support: To reply to your inquiries, assist with size recommendations, and guide you through the RMA return process.
Risk Assessment: To screen orders for potential credit card abuse, unauthorized transactions, or security vulnerabilities.
Sharing Your Personal Information & Zero-Sale Policy
We share your personal details with third-party service providers solely to perform essential transactions. We do not engage in data monetization.
Service Providers: We share your shipping address and contact details with logistics providers (including UPS, FedEx, and USPS) to coordinate physical delivery, and with accredited merchant gateway processors to settle transactions.
Legal Compliance: We may share personal data to comply with applicable laws, respond to a subpoena, or protect our legal rights.
Zero-Sale Policy: We do not sell, rent, trade, or lease your personal information to third parties for marketing, advertising, or profiling purposes under any circumstances.
Payment Security & PCI-DSS
Your payment details are protected by industry-standard technical protocols.
SSL Encryption: All data transmitted during checkout is encrypted using secure socket layer (SSL) technology.
PCI-DSS Compliance: Our store processes payments in compliance with the Payment Card Industry Data Security Standard (PCI-DSS).
Payment Zero-Storage: We enforce a strict payment zero-storage rule. We do not collect or save your full raw credit card numbers or card verification codes (CVVs) on our local servers. Payment transactions are processed directly by our tokenized payment processors, and we only retain your billing name, address, and the last four digits of your payment card to verify the transaction.
Cookies & Behavioral Advertising
We use cookies to maintain your shopping cart, remember your preferences, and support site analytics.
Cookie Usage: Small data files placed on your device to track page views and improve checkout efficiency. You can disable cookies through your browser settings, though this may limit cart functionality.
Google Ads and Analytics: We use Google Analytics to understand how visitors interact with our site. We may also run advertising campaigns through Google Ads. You can opt out of targeted advertising by visiting the Google Ads Settings page or the Network Advertising Initiative opt-out page.
Your Rights & Legal Compliance
Depending on your location, you possess specific statutory rights regarding your personal information.
CCPA and GDPR Compliance: In accordance with the California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR), we provide extensive data controls to our customers.
Your Core Rights: You have the right to access the personal information we hold about you, request corrections to inaccurate data, and exercise your Right to Delete (to request the complete erasure of your personal data).
Exercising Your Rights: If you wish to submit a data access or deletion request, please contact us directly at Service@sunshadeboat.com.
Data Retention & Minors
We manage our records to safeguard your privacy over the long term.
Data Retention: When you place an order through the site, we retain your Order Information for our records unless you request the deletion of this information.
Minors Protection: Our store is not structured for, nor do we intentionally collect personal details from, individuals under 18 years of age. If you are a parent or guardian and believe your minor child has provided us with personal information, please contact us immediately so we can remove the data from our active systems.
